Anthony Fender
Digital Marketing Manager
& SEO / SEA Expert
- 5+ Years Experience
Planning, executing, and optimizing digital marketing activities to drive growth. Focused on performance, visibility, and measurable results.
Get to Know Me
Here’s a look at what I’ve learned over the years, the skills I’ve developed along the way, and the areas where I really excel and can make the most impact.
Global Strategy Overview (EN)
Aperçu Stratégique (FR)
What I Am Looking For
I am currently seeking opportunities to collaborate with forward-thinking teams where I can leverage my expertise in data-driven marketing to build scalable growth engines. I thrive in environments that value innovation, continuous testing, and measurable results.
Career History In Digital Marketing
- January 2023 - Present
Freelance Digital Marketer & SEO / SEA Expert
- Self-Employed / Independent Consultant
- Develop and implement SEO and digital marketing strategies for a diverse portfolio of clients
- Increase organic traffic, improve keyword rankings, and strengthen online presence
- Plan and execute content strategies to drive engagement and conversions
- Work closely with teams, lead projects from start to finish, and maintain clear communication with clients
- April 2022 - January 2024
Vice-Chair Start-up Working Group
- Crypto Valley Association - Part-time
- Planned and executed email campaigns to engage and grow the community of crypto stakeholders
- Coordinated and helped create events for major crypto players
- Collaborated with internal teams and external partners to deliver impactful communications and events
- November 2021 - November 2022
Marketing Manager
- Arbitri - Geneva
- Advise clients in the crypto space on digital marketing strategies to increase visibility and engagement
- Assisted Arbitri in overall development and shaping its marketing strategy
- Supported promotion of Arbitri’s services and created marketing materials as needed
- January 2020 - January 2021
Management of marketing and fundraising
- Gaea21 - Geneva
- Organisation of events, physical before the crisis virtual during
- Coordination of a fundraising campaign
- Community management
- Training of the new employees
- Launch & promotional campaign of a platform to help vulnerable people with the coronavirus crisis
- January 2018 - January 2019
Internship Digital Marketing
- HMonster
- Management of soical medias, customer relations, emailing campaigns, SEO / SEA and webmarketing
- In depth study of the competition
- Development of the marketing for HMonster's new learning platform website. Excellent SEO results
- Research of commercial partners and market studies
Other Work Experience
- Crew Member
McDonald’s
- March 2021 - July 2021
- Pre-teen Camp Counselor
ECL – Diablerts
- August 2013 & 2014
- Department Reorganization Assistant
Pharmacy Poterie – Ferney-Voltaire
- July 2017
- Educational Info
Marketing and Communication Bachelor
Major in Sports Management with training in marketing, communication, distribution, and a specialization in digital marketing.
SAWI Lausanne
- 2017 - 2020
Swiss Gymnasial Matura
Obtained the maturité in June of 2015 with Spanish as an option and advanced English.
College Rousseau - Genève
- 2011 - 2015
- Featured Case Studies
- E-commerce
Social Media Strategist
Coming Soon – This section is currently being built.
- B2B Marketing
B2B SaaS Lead Generation
Coming Soon – This section is currently being built.
- Common Questions
I leverage data analytics, automation, and creative storytelling to build scalable growth engines. It’s about creating seamless, personalized user journeys rather than just running isolated campaigns.
Beyond standard KPIs, I focus on LTV:CAC ratios, predictive ROI, and multi-touch attribution models to ensure every marketing dollar contributes to long-term business value.
What tech stack do you typically use?
My stack includes advanced analytics (GA4, Mixpanel), marketing automation (HubSpot, Marketo), CRM integrations, and modern visualization tools to keep data actionable and transparent.